Friday 26 November 2010

BackToStarImage//: TheKillers Vs JLS

The killers are my favourite band and I am going to look at their star image and compare them to another band JLS.

KILLERS Vs JLS



The Killers are a organic band as they write all their own music JLS on the other hand are definitely synthetic. They are synthetic because they write all their songs with a writing team and because they formed on t.v. show X-factor. The killers said, when I went to see them play at Hyde Park in London, that they formed after David Brent Keuning, their guitar player, put a add in the local paper. They started of as simply a group of like-minded musicians who wrote music together.

Our Presentation:

Last Friday we presented our treatment to Eugene Riecansky. We created a mood board and had both designed a treatment to give to him. Because Meg had bee Ill for the last week and we had only had one week to complete our treatment we didn't have much time to talk to each other and run through our presentation. I think this ment our presentation didn't run very well. Eugene also picked up on this and he said he liked our idea but felt we needed to work on our presenting skills.
      I found going and presenting to Eugene a new and quite daunting experience. I hadn't done much of this kind of thing before so I think it was a really good thing to do and a great experience. It was really good beacaue he asked us lots of questions as they would have done in the real thing and made us think about all the important elements of developing an idea for a music video.

My Treatment for Betty Curses Music Video:

Treatment for Betty Curse – ‘Do you mind’

The music video starts and Megan is pleading with her boyfriend not to leave her and join the army. This scene is set in a dark dressing room with a restricting closet feel to it.  He looks her in the face and tells her that he has to go. At this point the music suddenly kicks into action and she storms out of the room through a door, the video will then cut to her on a stage in the middle of a hall. Inside the hall will be young soldiers in their uniforms, they are with their girlfriends socialising and listening to the music. The rest of her band will already be on the stage and dressed in soldier’s uniforms. She walks up to the 40’s microphone, grabs it, and starts to sing the first lines of her song. For the first verse we film her performing emotionally on stage with cut ins to people in the crowd. We will have shots of men playing cards whilst smoking and laughing, couples kissing and talking.
     When the chorus starts playing we cut to Megan in a white room. She is dressed in a Second World War pin-up girl outfit. She is singing and dancing around the room.  Although this sounds as if it should be a happy scene Megan will have put a gothic twist on it as instead of wearing the usual bright pin up girl costumes she will be wearing black and heavy make up.  This scene will carry on throughout the whole of the chorus.
    When the second verse starts we then see Megan in a 1940s house at a party. There will be civilised atmosphere with people drinking and talking but the room will also be a smoky environment giving an eerie feel and leading the viewer to believe that something isn’t quite right. You pick up on Megan and her boyfriend at the back of the room and the camera draws in on them. They are talking when Megan’s boyfriend is passed a letter. He opens it and you can see from the expression on his face that he is shocked and deeply concerned. This is the moment that he is asked to join the army.
     This scene continues until the end on the line ‘when the stars came crashing down’ at this point the camera will cut to a shot of everyone in the room. People will look concerned and the tables will be shaking. When it gets to the line ‘by the sound’ on the word sound everyone in the room drops down into a crouching position on the floor in unison, the room is shaking implying a bomb has just been dropped close by.
     The next scene is showing Megan’s boyfriend on a battlefield.  He is in a soldier’s uniform and the camera is facing him face-on.  He is holding a photograph and looking at it but we can’t see what the photo is of.  As he is looking at the photograph he is also mouthing the words to the song. As he gets to the line ‘what it’s like to be up there’ he looks up at the sky. His facial expression changes to fear, implying he has seen a fighter plane, and he is starting to run. He is running and drops the photo. The camera focuses on the picture on the floor and we see it is of Megan.  It is of her in her pin-up costume and the camera cuts to this scene as we start the chorus.
       During this chorus Megan is also in her pin-up costume but she is facing away from the camera. Towards the end of the chorus she turns around and we see the all her make up is smudged down her face and that she is crying.  This scene continues until the chorus has finished.
       The next verse starts with the line ‘I got myself up off the ground’ and we are back in the dance hall again.  At the start of this verse we see her singing and then we cut to the crowd.  All the men in the crowd are getting up from there seats and starting to leave. Their girlfriend are crying and holding onto them, begging them not to go.  We stay with this scene until the end of the line ‘silent sound’.
        For the short line that follows, ‘Violent sound’, we see Megan’s boyfriend running through the battlefield.  The next verse starts in a different scene. Megan is standing in what appears to be the rubble of a house that has been bombed.  She is singing the lines very emotionally and passionately. She is being illuminated from either side by strobe lights and the atmosphere is very smoky.  At the end of this verse we start to hear the faint sound of air raid sirens.
     We now cut back to Megan singing in the hall. She is singing very animatedly and she appears very angry. As the line ‘we could die together’ is sung she throws the microphone over and runs of the stage.  This is now the start of the chorus and as the pace of the song starts to quicken and the drumbeats become more prominent we see Megan in the white room in her pin-up girl costume.  She starts to walk towards the camera with anger across her face; she takes off her heel and throws it at the camera.
       We then switch back to the battlefield and the camera is at floor level, we can see the boots of a soldier running in the mud.  He will be running fast and in time with the music, which will be very effective.  The scene of the muddy field will then turn to pavement and the soldier will continue running.  
As the last line of the song is sung we will see the full shot of the soldier running. It is Megan’s boyfriend and he is running down the street holding a suitcase. As the song finish he will reach Megan’s bombed house at the end of his street and from behind we will see him drop his suitcase.  As the songs finish the air raid siren becomes louder.





Sunday 14 November 2010

EUGENEROCKS

On the 5th of December Eugene Riecansky, music video producer, came into speak to us about making our own music videos. No one better could have come in to speak to us about this project, Eugene has produced videos for The Prodigy, Madonna and HIM which makes him the perfect person to come in and talk to us about making our own music videos for record.  I found his talk extremely useful and it gave me a lot of ideas for my own video.  
Eugene was born in Cambridge. He first started working in media in Soho, London and started his business ROCKSTAR 10years ago using freelancers. Since then he has made websites, videos, tour graphics and merchandise for many very well known artists.

The IDEA: Eugene spoke about how a good idea is the most important part you have to develop before starting your music video. He went on to say that you should be inspired by other peoples work but you should never copy someone else's idea. Originality is crucial to developing a successful music video.

Eugene also told us about how when he was stating up he made a music video at Epic Studios in Norwich for £10,000. He said it was 'awful' but that it was an important experience as he learnt from his mistakes and was therefor able to go on and make better videos in the future. I think that learning from your mistakes is very important and that if something goes wrong it is okay as long as you know why so you can prevent it from happening the next time.

BLAG-IT-BLAG-IT-BLAG-IT-BLAG-IT-BLAG-IT-BLAG-IT-BLAG-IT-BLAG-IT-BLAG-IT-

Another thing Eugene spoke about was the importance of the blag. He said that in the music video business who you know is everything and how sometimes it is necessary to over exaggerate the truth to make contacts. He also told us about how with the tight budgets music video producers are on to get props and outfits you have to try and get as much as you can for free or on loan to keep costs low.  Just blag it


Finally Eugene told us about how important budgeting for you video is.  At the moment artists will rarely spend much at all on music videos, this means that when producing music videos you have to make sure you take up the minimum space and time. 

Coming soon.......  Eugene set us the task to create a treatment for a video for Betty curse's song 'do you mind'. He will then judge them all and decide which one is the best. I have started on mine now and I will blog it soon. 











Program Making and Video Blogging

On the 22nd of October ________ , who used to be a producer of Big Brother, came in to speak to my media group about video blogging and program making. I found it very useful and interesting and here is a little of what i learnt.....

FORMAT: The format of an interview or a program is how it has been structured. For example when they interview contestants on the X Factor all the interviewees will have been asked the same questions and all the footage will have been edited in the same order with similar cut ins. This is useful for me as now when i see an interview on tele i can see how it has been edited and if it is effective. If it i an effective interview i can try to follow its format to make my interview just as good.

NARRATIVE ARK: A narrative ark is a story that has a beginning, middle and an end. In other words it tells the whole story from start to finish.

PRODUCING: From the speech i also learnt what you have to consider when producing a television program, film etc. I learnt that you have to be able to develop your ideas and the capacity to make them happen. To make sure it is successful you also have to make sure you have a clear angle and concept.
You should also be able to format your angle into a narrative ark, ensuring that your format can be used throughout the program.

A producer also has to consider health and safety issues, have an understanding of media and law ethics as well as budget control. They should also be forward thinking and be able to foresee any problems that may occur.

-PEG- WHAT CAN YOU HANG YOUR IDEA ON ?

Any good television show should have a PEG. Something different that will make people want to watch it.

For example the television show Peep Show has the PEG that it was filmed from the main characters point of view, the camera is the 1st person. People like this because it makes the show different form other television programs.

VIDEO DIARYS AND VIDEO BLOGGING


A video diary is just how it sounds, it is someone talking directly to the camera as if they are reading a diary. Good examples of this are in Big Brother and in other programs such as Alone In The Wild. This technique will be useful for me as when i am updating my blog i don't always necessarily have to use text i could also film me telling the camera what i have been doing. 


CUTAWAY: Cutaways are were you keep on filming a shot even when the action has finished. This allows you to use the footage in editing to prevent jump cuts and make to final product seem much smoother. 


WHAT MAKES A GOOD VIDEO INTERVIEW?  YOU ASK, WELL......  


it should be challenging, revealing, evocative, provocative, display emotion and be engaging with audience. 


THE TWO TYPES: 


The on camera interview. Here you see both the interviewer and the interviewee.


The off-camera interview. Here you only see the interviewee, for this to be successful you have to ensure the interviewees eye line is just off camera. If they are looking in another direction the interview wont engage the audience and if they are looking directly into the camera it is just scary. 

Sunday 17 October 2010

Music Videos// SomeOfMyFavourite



The function of a music video //: To promote an artist, album or song. To help reinforce an artist 'star image'. To reinforce and adapt the meaning of a song. A music video is a product in tits own right. 


1.0)  LOVE CATS (C) 1986 PolyGram Video International. THE CURE


http://www.youtube.com/watch?v=mcUza_wWCfA

At the time when this music video was created it was very different to anything else around at the time. I like the originality of his video and I think it is impressive as there were limited special effects when it was made. It was videos like this that made music videos so popular and inspired more artists to start creating videos to accompany their singles.






1.1) LUST FOR LIFE  Girls
 http://www.youtube.com/watch?v=SuoTjYYqe4c


GIRLS are a 5 piece indie-rock band from San Francisco. 'Lust For Life' was their first single and they created this video for it. I like the video as it has a very antique and vintage feel to it. The video is very simple but yet really reinforces the bands indie/creative image.








1.2)  YOUNG LOVE The Mystery Jets (Featuring Laura Marling) 

Yong LOve- The Mystery Jets

Friday 17 September 2010

The Stars

The Organic Act// Natural talent. 'The seed of success are within the artist'. Aimed at older or more sophisticated consumers.

The Synthetic Act// A business approach. Artists don't have talent it is constructed by the record label. The artist is only given a small time to prove their success.

Stars&Stardom

Artists will often try and channel a particular image this image can be achieved by the artist displaying certain values.  These values are called 'STAR VALUES' and they will be adopted by an artist to try and help them appeal to a certain audience. 

STARDOM VALUES//

[Youthfulness]
[Rebellion] 
[Sexual magnetism]
[Anti-authoritarian attitude]
[originality] 
[Creativity&Talent]
[Aggression&Anger]
[A disregard for social values, drugs, sex & polite behaviour]
[Conspicuous consumption of sex, drugs & material goods] 
[Success against the odds]
[morals&Religion]

The Organic Act// Natural talent. 'The seed of success are within the artist'. Aimed at older or more sophisticated consumers.

The Synthetic Act// A business approach. Artists don't have talent it is constructed by the record label. The artist is only given a small time to prove their success.

Testing.

Testing.... Testing....

CreativeandMedia// Record