EUGENEROCKS

On the 5th of December Eugene Riecansky, music video producer, came into speak to us about making our own music videos. No one better could have come in to speak to us about this project, Eugene has produced videos for The Prodigy, Madonna and HIM which makes him the perfect person to come in and talk to us about making our own music videos for record.  I found his talk extremely useful and it gave me a lot of ideas for my own video.  

Eugene was born in Cambridge. He first started working in media in Soho, London and started his business ROCKSTAR 10years ago using freelancers. Since then he has made websites, videos, tour graphics and merchandise for many very well known artists.

The IDEA: Eugene spoke about how a good idea is the most important part you have to develop before starting your music video. He went on to say that you should be inspired by other peoples work but you should never copy someone else's idea. Originality is crucial to developing a successful music video.

Eugene also told us about how when he was stating up he made a music video at Epic Studios in Norwich for £10,000. He said it was 'awful' but that it was an important experience as he learnt from his mistakes and was therefor able to go on and make better videos in the future. I think that learning from your mistakes is very important and that if something goes wrong it is okay as long as you know why so you can prevent it from happening the next time.

BLAG-IT-BLAG-IT-BLAG-IT-BLAG-IT-BLAG-IT-BLAG-IT-BLAG-IT-BLAG-IT-BLAG-IT-

Another thing Eugene spoke about was the importance of the blag. He said that in the music video business who you know is everything and how sometimes it is necessary to over exaggerate the truth to make contacts. He also told us about how with the tight budgets music video producers are on to get props and outfits you have to try and get as much as you can for free or on loan to keep costs low.  Just blag it. 

Finally Eugene told us about how important budgeting for you video is.  At the moment artists will rarely spend much at all on music videos, this means that when producing music videos you have to make sure you take up the minimum space and time. 

Coming soon.......  Eugene set us the task to create a treatment for a video for Betty curse's song 'do you mind'. He will then judge them all and decide which one is the best. I have started on mine now and I will blog it soon.