LADGY GAGA: Star Image

How lady Gaga uses fashion to create her 'star image' 

LADY GAGA

STAR IMAGE

Lady Gaga, born Stefani Joanne Angelina Germanotta, took the pop music scene by storm in 2009, and since then she has become one of the most iconic artists of the last few years. Her first music video, for upbeat synthpop song ‘Just Dance’, saw her at a house party in a number of exorbitant outfits and skyscraper heels. This was when Lady Gaga first let leash her erratic style of fashion on the world and since then people haven’t been able to get enough.

 In the video for ‘Just Dance’ Gaga’s outfits are outlandish, but her look still seems to be borderline between something new and really interesting and just a barmy 20 year old who’s idea of being new and creative is simply by channeling the 80’s through a pink shoulder-padded blazer. I think it’s only when her second video was released, ‘Bad Romance’, that Gaga steps out from behind her ‘generic pop star’ façade and and reveals herself to be something far more ‘new age’ and interesting. The video has a futuristic and clinical feel to It with a setting which compares itself to a psychiatric ward with Gaga strutting around in an array of ‘eccentric’ get-ups.

    From ‘Bad Romance’ onwards Gaga’s offensive on the fashion world seems to go from strength to strength with each preposterous number she wears. Although her music videos are her most notable platform to display her outfits Gaga never seems to leave the house without her attire creating a media storm. Probably the most memorable costume Gaga has worn is the ‘meat dress’.  In 2010 Gaga played her most controversial move yet, wearing a dress made completely of raw meat to the MTV awards. The dress was an obvious attempt to try and gain media attention but left many simply asking ‘why?’.

Gaga’s continuous struggle to top her last fashion venture has caused a rift within the music community. Many people have asked whether the world’s fixation with Gaga’s fashion image over shadows her music meaning she can create trashy generic pop songs and cover them up with her wacky exterior. Some people think this goes against fact that a stars image should complement their music, not overshadow it. Despite this Lady Gaga has an extensive set of music awards to her name including 3 BRITS and 8 MTV awards.