Music Videos// SomeOfMyFavourite

The function of a music video //: To promote an artist, album or song. To help reinforce an artist 'star image'. To reinforce and adapt the meaning of a song. A music video is a product in tits own right. 


1.0)  LOVE CATS (C) 1986 PolyGram Video International. THE CURE


http://www.youtube.com/watch?v=mcUza_wWCfA

At the time when this music video was created it was very different to anything else around at the time. I like the originality of his video and I think it is impressive as there were limited special effects when it was made. It was videos like this that made music videos so popular and inspired more artists to start creating videos to accompany their singles.






1.1) LUST FOR LIFE  Girls
 http://www.youtube.com/watch?v=SuoTjYYqe4c


GIRLS are a 5 piece indie-rock band from San Francisco. 'Lust For Life' was their first single and they created this video for it. I like the video as it has a very antique and vintage feel to it. The video is very simple but yet really reinforces the bands indie/creative image.

1.2)  YOUNG LOVE The Mystery Jets (Featuring Laura Marling) 

Yong LOve- The Mystery Jets

The Stars

The Organic Act// Natural talent. 'The seed of success are within the artist'. Aimed at older or more sophisticated consumers.

The Synthetic Act// A business approach. Artists don't have talent it is constructed by the record label. The artist is only given a small time to prove their success.

Stars&Stardom

Artists will often try and channel a particular image this image can be achieved by the artist displaying certain values.  These values are called 'STAR VALUES' and they will be adopted by an artist to try and help them appeal to a certain audience. 

STARDOM VALUES//

[Youthfulness]

[Rebellion] 

[Sexual magnetism]

[Anti-authoritarian attitude]

[originality] 

[Creativity&Talent]

[Aggression&Anger]

[A disregard for social values, drugs, sex & polite behaviour]

[Conspicuous consumption of sex, drugs & material goods] 

[Success against the odds]

[morals&Religion]

The Organic Act// Natural talent. 'The seed of success are within the artist'. Aimed at older or more sophisticated consumers.

The Synthetic Act// A business approach. Artists don't have talent it is constructed by the record label. The artist is only given a small time to prove their success.

Testing.

Testing.... Testing....

CreativeandMedia// Record